SPRING SUMMER 2013 COLLECTION / I HEART U, ALL OVER AGAIN

For the past decade, Sretsis has wooed and wowed with limitless creativity and never ending streams of fantasy, fairy tales and surrealistic animals beyond imaginations. But as 10 years quickly passed, Sretsis has paused to ponder what it is that truly has our hearts skip a beat.

Empty trends no longer carry weights. Glitz and glams only mean so much without passion. Loud statements can become muted if not careful. Carefully inspecting the heart and soul of Sretsis, one core factor shines even more brightly—a pure, personal, undying love for clothes.

To progress, sometimes, one must search back to where one began. Sretsis’ first collection “Heart” was bombarded with modern interpretations of this cliché shape and form. In “Heart”, countless hearts were manipulated to epitomize the idea of hopeless innocence and lingering romance with a hint of irony. An explosion of heartfelt ideas brought Sretsis to the fore. But for “I Heart U, All Over Again”, Sretsis hearts are laid bare, stripped off flashy interpretations. They appear on various items as they are, staring out truthfully with naked souls.

Animals have also long been Sretsis trademarks, and over the years they have become cherished. These memorable mascots have always taken fantastical forms. But not this time around. For “I Heart U, All Over Again”, a horse is just a horse—not a unicorn or a Pegasus. Sretsis’ horse is now a majestic being in all its earthly glories.

In this collection, Sretsis combines the brand’s beginning with its calling card, but in a more simple, subdued manner. Represented by hearts and horses, the collection urges all and sundry to take another good look at love from a deeper and more meaningful perspective as well as developing a long-term relationship with clothes.

With a deep sense of serenity combined with a touch of Sretsis’ adventurous spirits, “I Heart U, All Over Again” leans towards relaxed composure, aiming to create timeless staple pieces rather than rambunctious show horses. Shirtdresses are loosely structured to flatter wearers for an everyday use. The forever-classic shirtdresses come in selections of fabrics from lace with heart cut-out details, jacquard linen and chiffon with satin collar. Highly crafted, yet subtle, linen club blazers with lace lining can be worn with soft tailored collar shirts, paying homage to the impeccably dressed gentlemen of yesteryears. Lady like, structured silhouettes are offset with Pony Galaxy rolled-up tee for a contrasting outcome while time honored masculine tailorings are peppered with feminine lightness by high quality fabrics from fine linen, sheer cotton voile to dapper polka dot flock.

The choices of key fabrics also reflect the collection’s easygoing yet profound outlooks on clothes. A material like linen becomes more graceful as it ages. Once well fitted and lovingly crafted, the feared matronly factors simply gallop away without a trace, confirming a long lasting relationship between a woman and her clothes.

“I Heart U, All Over Again” boasts only one print scheme. Inspired by the love of a grandmother sewn in every stitch of a quilted blanket, “Love Patch” is translated onto shirts, shorts, dresses and playsuits to spread the purest form of love around.

The collection employs meticulous techniques of hand stitching, laser cut, heat pressed appliqué and hand-knotted horsehair texture. Sretsis has also developed a special burnout textile to create a unique Heart-to-Heart texture with the highlight of velvet heart embellishments popping up here and there. 

Longing for a trot with your Sretsis horse? Sretsis unleashes the perfect companion, My Pony clutch, which follows you everywhere to keep your heart guarded.

Fine and sometimes hidden details such as laser cut heart shapes on tiny buttons, embroidery and subtle linings declare love and affection in the quietest tradition. Passion, emotions and feelings need to be understated from time to time.

Cantering at the same speed, Matina Amanita for Sretsis reins in hearts and horses in a future classic fashion. Reminiscing childhood wonderment of that nervous excitement attached with the first ear piercing, earring sets come in packs, serving as essential pieces for every Sretsis girl. Horseshoes, ponies, cupid arrows turn into stack ring sets as lucky-in-love charms. Not only attachable pins are for detailed decorative purposes; they also symbolize innocent ownership once pinned onto your loved ones. 

 Be simple, and be true for you’ll never lose a battle of hearts that way. But don’t hold your horses—unless it’s My Pony clutch—and never hesitate to wear your heart on your sleeves. Just remember that Sretsis hearts you all over again.

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